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Metal Packaging

Designed for circularity

There isn’t anything like it: a packaging material made of steel or aluminium that is infinitely recyclable without a loss of quality. Designed to deliver Europe’s circular economy thanks to its recycling rate of 75%, metal packaging ensures a closed material-to-material loop. Our Metal Recycles Forever^TM mark requires no ambitious language or clever wording. It makes a clear statement that metal is forever, one reinforced by it ranking top with consumers for cut-through clarity¹.

The MRF logo is freely available to brand owners and applicable to all forms of metal packaging

Launched in 2014 by the members of Metal Packaging Europe the Metal Recycles Forever^TM mark is paramount to informing and helping consumers better understand the key role they have to play in keeping metal in the material loop by recycling their empty packaging.

What is it?

Why use it?

Over 100 environmental labels are active across the EU², creating confusion and mistrust in environmental information in general and negatively impacting use of more environmentally friendly products and solutions.

With 80% of EU citizens increasingly buying environmentally friendly products, it has never been more important to engage and accurately inform consumers. The Metal Recycles Forever^TM mark unlocks consumers’ interest and emotional connection in the ‘metal forever loop’. It changes attitudes and generates interest by being active, not passive. And it places consumers at the heart of the circular economy.

At Metal Packaging Europe, it is our goal to make metal the preferred choice for consumer and industrial packaging. Metal Packaging Europe membership consists of over 760 companies, employing over 180,000 people; and 90% of member companies are small and medium-sized enterprises.